On paper, the 3.7 adults 18-49 rating for the premiere of NBC’s “Up All Night” was a positive.
While the show did receive lead-in support from the “America’s Got Talent” finale, a benefit it will not have in the coming weeks, its rating average actually outpaced that of the two-hour “Got Talent.”
Its retention from the final half-hour of the talent show was also respectable.
But upon further inspection, there is definitely cause for concern. The show absolutely bled viewers from start-to-finish, never a good sign for a premiere that is supposed to hook the curious audience.
Travis Yanan reports that “All Night”‘s first fifteen minutes averaged a 4.2 rating with 12.6 million viewers, while the second portion fell sharply to a 3.3 with 9.3 million.
“Free Agents” then followed with more decline, averaging a 2.2 and 6.5 million from 10:30-10:45 and a 1.9 with 5.7 million for its final portion.