Categories: Entertainment News

Miami Heat Loses NBA Opener, Draws Big Ratings Against Boston Celtics

The Miami Heat debuted its “big three” contingent of LeBron James, Chris Bosh and Dwyane Wade Tuesday, but the collective was unable to lead the team to victory against the Boston Celtics, a team that won the championship three seasons ago with a “big three” of its own.

But despite the unsuccessful outing on the court, the Heat helped TNT launch the 2010-11 NBA season on a positive ratings note. SMW reports that the Heat-Celtics season kickoff posted a 5.6 overnight household rating. That represents a 75% increase from last season’s premiere, which featured LeBron’s Cleveland Cavaliers battling the Celtics.

The Los Angeles Lakers took on the Houston Rockets in game two of the doubleheader; that game posted a 3.5 overnight household rating.

Assuming the data holds, this year’s NBA Opening Night will be the network’s highest-rated of all-time.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

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Brian Cantor