“Undercover Boss” continued its streak as an adults 18-49 phenomenon Sunday, posting a strong 5.1 adults 18-49 rating against the closing ceremonies of the Winter Olympics.
The show, which averaged 15.1 million viewers, actually topped the Olympics in the demo from 9:30-10PM with a whopping 5.6. On the whole, though, the Olympics still gave NBC a victory for the night, averaging a 5.4 demo rating with 20.5 million viewers.
The strong Olympics performance also fueled a great premiere number for “The Marriage Ref.” Sunday’s opener pulled a 4.8 rating with 14.5 million viewers, enough to easily win the 10:30-11PM half hour.
Elsewhere, original programming on ABC and CBS was fairly lacklulster. CBS’ “60 Minutes” averaged 10.7 million viewers and a 1.7 rating, leading into “The Amazing Race” at a 3.2 with 10.2 million viewers. Following “Boss” was “Cold Case” (9.8 million, 2.4), which benefitted slightly from its strong lead-in.
On ABC, “America’s Funniest Home Videos” was good for a 2.2 with 7.9 million viewers. “Extreme Makeover: Home Edition” averaged 6.7 million viewers and a 1.9 ahead of “Desperate Housewives” (10.7 million, 3.7). “Brothers & Sisters” closed the network down with a 2.6 and 8 million watchers.
Nielsen ratings data courtesy Media Week