Early Projections: Billie Eilish’s “Hit Me Hard And Soft” Pacing To Debut With 240-260K US Units

Early numbers are in for Billie Eilish’s new album.

Billie Eilish - Press Photo courtesy of Interscope/Universal

Following the album’s first day of activity, opening-week unit projections have emerged for Billie Eilish’s “Hit Me Hard And Soft.”

According to Hits Daily Double, the album is presently on pace for 240-260K in total first-week US units. That figure accounts for traditional album sales, as well as equivalent units from track sales and track streams.

The projection suggests “Hit Me Hard And Soft” will debut with a narrowly stronger opening than predecessor “Happier Than Ever.” That 2021 album started with 238K in first-week units.

On the other hand, it would fall short of the 313K opening-week units attained by Eilish’s debut album “When We All Fall Asleep, Where Do We Go?”

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.