Billie Eilish - Press Photo courtesy of Interscope/Universal
Following the album’s first day of activity, opening-week unit projections have emerged for Billie Eilish’s “Hit Me Hard And Soft.”
According to Hits Daily Double, the album is presently on pace for 240-260K in total first-week US units. That figure accounts for traditional album sales, as well as equivalent units from track sales and track streams.
The projection suggests “Hit Me Hard And Soft” will debut with a narrowly stronger opening than predecessor “Happier Than Ever.” That 2021 album started with 238K in first-week units.
On the other hand, it would fall short of the 313K opening-week units attained by Eilish’s debut album “When We All Fall Asleep, Where Do We Go?”