The Lumineers by Danny Clinch | Press Photo courtesy of Big Hassle Media
Consistent with projections, this week’s US album race yields a split-chart scenario. The Lumineers’ new “III” rules on the pure sales front, while Post Malone’s “Hollywood’s Bleeding” spends a second week atop the consumption listing.
According to Hits Daily Double, “III” sold about 81K pure US copies during the September 13-19 tracking period. The figure easily ranks as the week’s best.
With units from track sales and streams included, the new album generated about 95K in total first-week consumption. That yields a #2 debut on the overall Hits Top 50 album chart.
Post Malone’s “Hollywood’s Bleeding” remains #1 for consumption with over 195K second-week units (albeit only 28K of which came from pure sales).
Due Sunday, Billboard’s data may differ slightly from that reported by Hits. The chart ranking, however, will be the same: “III” will lead Top Album Sales, while “Hollywood’s Bleeding” will again rule the Billboard 200.