Taylor Swift in Lover video | Taylor Swift/UMG
Update: Hits Daily Double and Billboard did not report the same debut numbers for Taylor Swift’s “Lover,” but both crown it as the week’s #1 album.
According to Hits, “Lover” tops the pure sales chart with 700K US copies. It tops the Hits Top 50 consumption listing with 885K in total US units, spanning pure album sales, track sales and track streams.
Billboard meanwhile gives “Lover” #1 on Top Album Sales with 679K pure copies and #1 on the Billboard 200 with 867K total units.
Either set of figures reflects the best opening week performance since Swift’s own “reputation.” With either 679K or 700K in first-week sales, “Lover” is already the best-selling album of 2019.
The album is her sixth consecutive #1.
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In the epitome of an unsurprising development, Taylor Swift’s “Lover” won this week’s US album sales and consumption races.
According to Hits Daily Double, “Lover” sold just over 700K pure US copies during the August 23-29 tracking period. With units from track sales and streams included, the album generated just over 885K in total first-week US consumption.
The pure sales figure slots “Lover” atop the Hits sales chart, while the consumption tally yields a #1 debut on the Hits Top 50.
The numbers, moreover, make for the best opening week since Swift’s own “reputation” launched with over 1.2 million sales and units in 2017. The pure sales figure, moreover, already positions “Lover” as the best-selling album of 2019.
Due Sunday, Billboard’s data may not precisely match that reported by Hits. The discrepancies will not, however, impact the overall outcome. “Lover” will indeed be a dominant #1 on the pure sales and consumption charts.
Per Hits, “Lover” sold over 12.5x pure copies than the #2 album (BROCKHAMPTON’s “Ginger” with 55K). It generated roughly 11.5x more consumption units than each of the week’s next-best performers (“Ginger” with 77K and Young Thug’s “So Much Fun” with 76K).