BLACKPINK’s “Kill This Love” To Impact Pop Radio On May 7 (Update)

“Kill This Love” will be the group’s first official US radio single.

BLACKPINK on April 18 Corden | Terence Patrick/CBS

Thanks to its Coachella performances, recent “Corden” visit and global fan enthusiasm, BLACKPINK currently ranks as one of the buzziest acts in music.

Interscope is hoping that buzz will translate into radio airplay. The label will soon commence a formal radio campaign for the group’s single “Kill This Love.”

According to an official update from the Interscope radio team, “Kill This Love” will impact pop radio in conjunction with the May 7 pop radio add board.

Upon impacting, “Kill This Love” will become BLACKPINK’s first official US radio single.

A few stations have already been playing the track. According to Mediabase, top supporter WiLD 94.9 has played the song 15 times over the past seven days.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.