Performances during major country award shows typically spur big gains on the US iTunes sales chart.
The activity during Sunday’s ACM Awards ceremony is not breaking from that pattern.
As of press time at 1:40AM ET Monday, three songs performed at the show hold Top 5 positions on the US iTunes sales chart.
Blake Shelton’s “God’s Country,” currently the best-performing of the songs, is #2 on the overall chart. Only the Billy Ray Cyrus remix of Lil Nas X’s “Old Town Road” is selling at a faster pace.
Thomas Rhett’s “Look What God Gave Her” follows at #3, while Little Big Town’s “The Daughters” is #5.
Luke Combs’ “Beautiful Crazy,” another ACM Awards number, is just outside the Top 5 at #7. Kane Brown’s ACM-boosted “Good As You” is #11, ahead of Dan + Shay’s ACM Award-winning “Tequila” (#12). Keith Urban’s newly released “Burden” is quickly rising — it currently appears at #14.