Maisie Peters - Stay Young Press Shot, via Atlantic
The official music video for “Stay Young” already convincingly ranked as the most popular upload on Maisie Peters’ YouTube channel.
Early Wednesday morning, it became her first video to reach the 1 million view milestone. It achieved the feat less than five weeks after its February 15 premiere.
In terms of view count, the “Stay Young” upload is obviously benefiting from being Peters’ first conventional music video. Still, there is a far bigger story to consider.
“Stay Young” represents the latest step in Peters’ tasteful evolution from talented singer-songwriter to potential superstar. It may be her most commercial effort from a melodic and production standpoint, but its breadth does not remotely dilute the detail-driven songwriting and intimate vocal delivery that have always made her so interesting.
The ability to authentically “scale” one’s sound is a rare, special talent. Peters clearly has it, and her success in organically growing her pop sensibility is deservedly boosting her profile.
Her sold-out mini-tour and million-view milestone offer direct confirmation of that popularity.