This week’s pop radio add board does not close until Tuesday afternoon, but 102.7 KIIS FM has already confirmed three pickups.
The influential Los Angeles station has officially added Sabrina Carpenter’s “Almost Love,” Ariana Grande’s “breathin,” and Lovelytheband’s “Broken” to its playlist.
“Almost Love” and “Broken” both occupy Top 25 positions on the Mediabase airplay chart. “Broken” is actually a multi-format hit; it hit #1 at alternative radio and holds a Top 10 position at hot adult contemporary.
“breathin,” a standout track from Grande’s new “Sweetener,” began receiving airplay following the album’s August release. It moved into pop radio’s Top 40 this past week.
Given the clear interest in the song, Republic is now formally promoting “breathin” to pop radio. The promotion for “breathin” commences as Republic maintains its support for Grande’s Top 10 hit “God is a woman.”