Teen Choice | Frank Micelotta/FOX
Update: The 2018 Teen Choice Awards ceremony did not fare well from a ratings standpoint.
According to fast national data posted by Showbuzz, FOX’s broadcast drew a mere 0.3 adults 18-49 rating. It averaged 1.01 million in overall viewership.
The abysmal numbers trail the 0.5 rating and 1.70 million viewer mark drawn by the 2017 show.
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Recent iterations of FOX’s Teen Choice Awards have drawn poor live+same-day ratings.
The 2018 edition did not buck that trend; it actually fared markedly worse than last year’s show.
According to metered market data posted by Programming Insider, the two-hour broadcast averaged a paltry 0.6 overnight household rating.
The 2017 and 2016 shows drew 1.2 overnight ratings. At the time, those performances were considered poor.
Adults 18-49 and viewership data for this year’s show will emerge later this morning.
While there are other factors to consider when assessing the impact of the awards (the show does draw interest on social networks, as an example), it is clear that TV viewers do not believe the broadcast is a must-watch event.