Update 2: After deleting the initial Tweet, Maroon 5 frontman Adam Levine addressed his latest criticism of the MTV Video Music Awards.
“Shit. I don’t usually put my foot in my mouth,” wrote Levine in a follow-up Twitter post. “But this time, I did. ‘This is America’ actually WAS nominated for 7 VMAs. How I didn’t get the right info is beyond me. I stand corrected. I’m sorry MTV. Still hate you though. but mostly, I’m sorry.”
Levine, a longstanding critic of MTV’s annual awards show, initially criticized the network for snubbing Gambino’s “impactful, thought provoking and intelligent” video.
“I’m sure he doesn’t care that he wasn’t nominated for a VMA because he’s cool as fuck and everything,” wrote Levine in the original Tweeet. “But I care. Because I’m NOT that cool. And I still want MTV to mean something again. But it won’t. Ever. K bye.”
Upon realizing that Gambino’s video did, in fact, receive nominations (including a a nod for Video Of The Year), Levine deleted his post.
Levine’s critical Tweets about MTV and its awards show date back to 2011.
Update: Shortly after publication, Adam Levine deleted his Friday night Tweet about the MTV Video Music Awards.
The Tweet found Levine, a well-known critic of the ceremony, remarking on Childish Gambino’s “impactful, thought provoking and intelligent” video for “This Is America” being snubbed from the VMA nominations.
The issue, of course, is that “This Is America” is up for several awards this year, including Video Of The Year.
In past years, Levine has Tweeted numerous criticisms of the annual MTV awards show.
Over the past several years, Maroon 5 frontman Adam Levine has offered some very candid comments regarding the MTV Video Music Awards.
He continued that trend Friday night. With just over three weeks remaining until the August 27 ceremony, Levine Tweeted frustration that Childish Gambino’s “This Is America” was not nominated.
Granted, the video is nominated for several awards, including the top “Video of The Year” prize. Still, Levine’s Tweet makes for interesting reading.
“This year, Childish Gambino released one of the most impactful, thought provoking, and intelligent videos ever made,” wrote Levine. “I’m sure he doesn’t care that he wasn’t nominated for a VMA because he’s cool as fuck and everything. But I care. Because I’m NOT that cool. And I still want MTV to mean something again. But it won’t. Ever. K bye.”
Levine’s Tweet is the latest in a long line of criticism against MTV and its annual video awards show.
Past Tweets from Levine include, “the VMA’s. one day a year when MTV pretends to still care about music. I’m drawing a line in the sand. fuck you VMA’s,” “The VMA’s seriously used to be so awesome,” and “I’m five minutes into the #VMAs and I already need a shower.”
Last year, he criticized the overall quality of the VMAs. He also expressed disappointment with how the show handled Julia Michaels’ performance.
“It’s always exciting to see how utterly horrible the VMAs will be. They really delivered so far this year. #HOLYFUCK,” wrote Levine. “Julia Michaels gets cut off while she’s singing and Lorde gets to NOT sing her whole song.”
(Sick at the time of the ceremony, Lorde danced to her song “Homemade Dynamite.” She did not attempt to sing.)