Taylor Swift at the BBMAs | Paul Drinkwater/NBC
Thanks to its ongoing strength on the sales and radio fronts, Taylor Swift’s “Delicate” ascends to a new peak on the Billboard Hot 100.
The song, which was #23 last week, improves to #15 this week.
“Delicate” has become the biggest radio hit from Swift’s “reputation” album era. It is currently enjoying a multi-week reign at hot adult contemporary radio and continues to approach the top of the pop chart.
“Delicate” has also been posting solid sales numbers. While it is not performing glowingly on the streaming front, its Top 15 ranking proves that it is generating a substantial amount of overall activity.