Jack White by David James Swanson | Courtesy of Big Hassle
Making good on early projections, Jack White’s “Boarding House Reach” convincingly wins this week’s US album sales and consumption races.
According to Hits Daily Double and BuzzAngle, “Boarding House Reach” sold approximately 122,654 pure US copies during the March 23-29 tracking period. The count quadruples that of the #2 album.
With TEA (track sales/10) and SEA (track streams/1500) included, “Boarding House Reach” generated 126,658 in overall US consumption units. That figure comfortably ranks as the week’s best.
In addition to the enthusiasm one would expect for a new Jack White album, “Boarding House Reach” benefited from a concert ticket/album promotion (redeemed albums count as sales) and other strong direct-to-consumer activity.
Due Sunday, Billboard’s more authoritative data may differ from that reported by Hits. The differences should not, however, impact the overall conclusion. “Boarding House Reach” will be #1 on the Top Album Sales (pure sales) and Billboard 200 (consumption) charts.
This week’s pure sales leaders (via Hits/BuzzAngle):
Jack White – Boarding House Reach (122,654 pure US sales)
The Greatest Showman – Soundtrack (30,609)
Toni Braxton – Sex & Cigarettes (12,216)
Jordan Feliz – Future (11,662)
Blessthefall – Hard Feelings (9,934)
This week’s total consumption leaders (via Hits/BuzzAngle):
Jack White – Boarding House Reach (126,258 total US units)
XXXTentacion – ? (77,854)
Black Panther: The Album – Soundtrack (47,809)
The Greatest Showman – Soundtrack (47,235)
Migos – Culture II (44,881)