Taylor Swift on SNL | Will Heath/NBC
Based on its monstrous early sales figures, Taylor Swift’s “reputation” generated considerable excitement from music fans.
Based on airplay afforded to the fifteen tracks, it also generated considerable excitement from pop radio.
Despite the fact eleven had not been released ahead of the album’s November 10 debut, all fifteen songs were in pop radio’s Top 90.
Six — including three of the brand new tracks — holds Top 60 positions.
Current radio single “..Ready For It?” leads the way at #14. Previous radio single (and former pop radio #1) “Look What You Made Me Do” takes #28, while pre-release track “Gorgeous” ranks as the Mediabase pop panel’s #45 song.
“Call It What You Want,” another pre-release track, earns #62 on the strength of its 215 spins.
How did the eleven brand new tracks fare for the November 5-11 tracking period? We detail the positions below.
(In the case of these new songs, the airplay came from a combination of special “on the hour” airplay campaigns as well the general enthusiasm one would expect for a new Taylor Swift record):
— “End Game (featuring Ed Sheeran & Future)” ranks as the Mediabase pop panel’s #50 song. It received 391 spins.
— “Delicate” takes #57 with 263 plays.
— “I Did Something Bad” grabs #60 with 238 plays.
— “This Is Why We Can’t Have Nice Things” claims #64 with 199 plays.
— “Don’t Blame Me” earns #68 with 162 spins.
— “King Of My Heart” reaches #71 with 158 plays.
— “Dancing With Our Hands Tied” takes #74 with 149 spins.
— “Dress” earns #76 with 142 spins.
— “New Year’s Day” reaches #78 with 134 spins.
— “Getaway Car” grabs #85 thanks to its 101 plays.
— “So It Goes” takes #86. It also received 101 plays, but evidently loses the tiebreaker (its airplay came from fewer stations).