Taylor Swift’s new album “reputation” launched on the US iTunes sales chart at around 11:30PM ET.
It quickly (and predictably) shot to #1.
It holds that pinnacle position as of press time at 12:10AM ET, and it will almost certainly stay in that spot for the duration of the week.
Beyond the obvious excitement for a new Taylor Swift album, “reputation” will also benefit from the fact that is not currently available for streaming. The individual tracks, moreover, are not available for individual purchase (save for the four pre-release songs).
Sam Smith’s “The Thrill Of It All” follows at #2, while Chris Stapleton’s “From A Room: Volume 1” Is #3 on iTunes.
P!nk’s “Beautiful Trauma” (#4) and Kelsea Ballerini’s “Unapologetically” (#5) complete the Top 5.