Jessie Reyez on Fallon | Andrew Lipovsky/NBC
Jessie Reyez impressed television viewers on multiple occasions this summer. She delivered well-received performances at the 2017 BET and iHeartRadio MMVAs. Her performance on “The Tonight Show Starring Jimmy Fallon” may have been the summer’s best late-night talk show performance.
She is about to receive a special opportunity to connect with radio listeners.
iHeartRadio has announced Reyez as the newest “On The Verge” artist. The support will focus on Reyez’ single “Figures.”
In addition to branding across iHeart’s digital networks, the program provides guaranteed airplay across the iHeartMedia radio stations within a given format.
While not explicitly specified in iHeart’s announcement, the guaranteed airplay will almost certainly apply at rhythmic radio. “Figures” already holds a Top 50 ranking at that format.
The previous rhythmic “On The Verge” pick proved to be a good one. SZA’s “Love Galore (featuring Travi$ Scott),” that selection, has blasted into rhythmic radio’s Top 5.