Taylor Swift at the Grammys [Cliff Lipson/CBS]
Taylor Swift’s promo/instant gratification song “…Ready For It?” continues to gain airplay at pop radio.
According to Mediabase, the “reputation” track received another 176 pop radio plays on Tuesday.
The Tuesday airplay brings its three-day total (Sunday, Monday and Tuesday) to 443. “Ready For It” ranks as the pop format’s #40 song for that three-day window.
Radio, it should be noted, is not abandoning official single “Look What You Made Me Do” to support “Ready For It.” Swift’s “Look” received 4,306 spins during the three-day window between September 3 and 5.
The tally, which was the eighth best recorded at pop radio during that period, bests the same-time-last week mark by 17.3%.