TV News

Ratings: MTV’s VMA Pre-Show Viewership Also Falls From Last Year

The pre-show was down 39% in adults 18-49 and 40% in viewership.

The 2017 MTV Video Music Awards ceremony drew fewer viewers than the 2016 edition.

The 2017 VMA pre-show also endured a year-over-year ratings decline.

According to live+same-day data posted by Showbuzz, Sunday’s pre-show drew a 0.60 adults 18-49 rating and averaged 1.15 million overall viewers. Last year’s pre-show drew a 0.99 rating and 1.90 million viewers.

Last year’s show did have a timeslot advantage; it aired at 8PM, while this year’s broadcast kicked off at 7PM.

One would have a very difficult time, however, blaming the year-over-year declines (39% in adults 18-49 and 40% in overall viewers) on timeslot.

The 2017 VMA pre-show featured performances by Cardi B, Bleachers and Khalid. The 2016 edition featured Alessia Cara & Troye Sivan, Jidenna and Lukas Graham.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]

Published by
Brian Cantor
Tags: mtvvmas