Taylor Swift Premieres “Look What You Made Me Do” Video During VMAs (Watch Now)

Watch the official music video for Taylor Swift’s new “Look What You Made Me Do.”

Taylor Swift | Look What You Made Me Do | Big Machine

High-profile video premieres were a theme of the “1989” era. The “Bad Blood,” “Wildest Dreams,” and “Out Of The Woods” videos all launched during major TV broadcasts.

The lead single from Taylor Swift’s “Reputation” era also received that kind of treatment.

Swift premiered the music video for “Look What You Made Me Do” during Sunday night’s MTV Video Music Awards ceremony.

The eagerly anticipated video will bring more attention to a song that is already rich with buzz. “Look” is a dominant #1 on iTunes, the #1 song on Spotify and already charting prominently at hot adult contemporary and pop radio.

Watch the very self-referential video below:

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.