Louis Tomlinson’s new single “Back To You (featuring Bebe Rexha & Digital Farm Animals)” launched Friday morning, and numerous US pop radio stations provided immediate airplay.
According to Mediabase, two Myrtle Beach-based stations represented the biggest supporters.
Myrtle Beach’s Energy 92.1 had played the song 16 times by the end of Friday, while Mix 97.7 had offered 13 spins.
Other notable first-day supporters included SiriusXM Hits 1 (12 spins), Miami’s Hits 97.3 (9 spins), Augusta’s HD98.3 (7 spins), Macon’s B95.1 (6 spins), Nashville’s i106.7 WNFN (5 spins), San Francisco’s 99.7 NOW (5 spins) and San Francisco’s WiLD 94.9 (5 spins).
Dozens of other stations played the song once, twice, thrice or four times.
In total, “Back To You” closed day one with 174 pop spins.