Kendrick Lamar’s “DAMN” Projected For 275-300K Sales, 460K+ Total Units

Kendrick Lamar at the AMA [Photo via ABC]

Kendrick Lamar’s “DAMN” will have no trouble claiming #1 on this week’s Billboard Top Album Sales and 200 charts.

Based on opening day sales data, Hits Daily Double projects the album will sell 275-300,000 pure US copies during the April 14-20 tracking week. The tally will be enough for a dominant first-place finish on the Top Album Sales chart.

With TEA (track sales/10) and SEA (track streams/1500) included, “DAMN” should generate 460-485,000 first-week consumption units. The figure will position “DAMN” atop the Billboard 200.

The album is expected to generate over 200 million first-week track streams (over 133,333 SEA units). Upon doing so, Kendrick Lamar will become the second artist (after Drake) to drive more than 200 streams from a single album.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.