Selena Gomez [ABC]
Kygo x Selena Gomez’ “It Ain’t Me” is set to join the Top 10 on this week’s Mediabase pop radio airplay chart.
“It Ain’t Me” received 7,639 spins during the first six days of the March 26-April 1 tracking period. Up 10.6% from the count at this point last week, the tally slots “It Ain’t Me” at #10 on Mediabase’s building chart.
“It Ain’t Me” only holds a slight lead over Marian Hill’s building #11 “Down,” but it has the clear momentum advantage. Whereas “It Ain’t Me” is up 10.6% from last week’s count, “Down” is down 3.8%.
There are no other imminent threats from below.
News of “It Ain’t Me” hitting the Top 10 will likely sit very well with the pop radio audience. Per the latest Mediabase callout report, “It Ain’t Me” received the third-highest “net positive” score from listeners. Of the 22 songs featured in this week’s report, only Ed Sheearn’s “Shape Of You” and James Arthur’s “Say You Won’t Let Go” received higher “net positive” reactions.