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Ratings Update: The CW’s “Riverdale” Holds Steady; “Supernatural” Lead-In Drops

Update: While its lead-in “Supernatural” suffered a week-to-week decline, The CW’s “Riverdale” matched last week’s performance in the adults 18-49 demographic.

It suffered a slight loss in overall viewership.

According to national data posted by Showbuzz, Thursday’s “Riverdale” drew a 0.4 adults 18-49 rating and averaged 1.03 million overall viewers. Last week’s episode drew a 0.4 in the key demo and 1.09 million in viewership.

This week’s “Supernatural” led into “Riverdale” with a 0.5 rating and 1.49 million viewers. The numbers trail the 0.6 rating and 1.63 million viewership figure garnered by last week’s broadcast.
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Despite receiving decreased lead-in support from “Supernatural,” The CW’s “Riverdale” held steady in the adults 18-49 demographic this week. It actually posted a slight gain in viewership.

According to fast national data posted by Showbuzz, Thursday’s “Riverdale” drew a 0.4 adults 18-49 rating and averaged 1.13 million overall viewers. Last week’s episode drew a 0.4 rating and 1.09 million viewers.

The aforementioned “Supernatural” drew a 0.5 rating and 1.58 million in viewership this week. The previous episode managed a 0.6 and 1.63 million.

Both shows have been renewed for next season.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

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Brian Cantor