Joy Villa [CBS]
Update 3: Whether one looks at the Hits Daily Double/BuzzAngle album sales chart or the Billboard Top Album Sales listing, he/she will find Joy Villa’s “I Make The Static” EP at #6.
“I Make The Static” sold just under 27K pure US copies during the February 10-16 tracking week.
The impressive performance comes in conjunction with Sunday’s Grammy Awards ceremony, at which Villa made waves by wearing a “Make America Great Again” dress.
With TEA (track sales/10) and SEA (track streams/1500) included, “I Make The Static” generated enough total units for #12 on the Billboard 200 consumption chart.
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Update 2: Billboard has revealed the Top 10 of its Billboard 200 consumption chart, and it appears Joy Villa’s “I Make The Static” EP just missed the cut.
“I Make The Static” is, however, expected to claim a Top 10 spot on the Billboard Top Album Sales chart. Details on that listing, which ranks albums based on pure US album sales, should emerge in the coming days.
At mid-week, it appeared “I Make The Static” was headed for #2 on Top Album Sales and a bow in the Top 5-10 region on the Billboard 200. It slowed down more dramatically than expected at late week, however, and will end up below those projected positions.
Still, given that the album that was completely off the radar prior to the Grammy Awards (at which Villa wore a “Make America Great Again Dress”), it is hard to view this week’s performance as anything but impressive.
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Update: Billboard is expected to announce key album sales chart positions by late Sunday.
At mid-week, Joy Villa’s “I Make The Static EP” appeared to be tracking for 38-41,000 in pure US sales (and a #2 position) for the February 10-16 tracking week. Recent data from BuzzAngle/Hits, however, suggests the album came in below that projection — and will probably end up in the #5-6 range.
The album is meanwhile expected to claim a #8-12 position on the Billboard 200 consumption chart (album sales + track sales/10 + track streams/1500).
“I Make The Static” rocketed onto the radar after Villa wore a “Make America Great Again” dress to the Grammy Awards.
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Forty eight hours have passed since she wore a “Make America Great Again” dress on the Grammy Awards red carpet, and Joy Villa’s 2014 “I Make The Static” EP is still #1 on the US iTunes album sales chart.
While it will most likely not claim #1 on the overall Billboard Top Album Sales listing, it has a strong shot at #2.
According to Hits Daily Double, “I Make The Static” may sell in the vicinity of ~38-41,000 pure copies this week. The figure will not rival the ~71-76,000 expected of the “Fifty Shades Darker” soundtrack, but it could very well top that of all other albums.
Based on current projections, the week’s next-best pure sellers will include Beyonce’s “Lemonade” (on track for ~33-36,000 pure sales), Adele’s “25” (~28-31,000), the “Trolls” soundtrack (~27-30,000), Bruno Mars’ “24K Magic” (~25-28,000) and the “La La Land” soundtrack (~25-28,000).
With Track Equivalent Albums (track sales/10) and Streaming Equivalent Albums (track streams/1500) included, “I Make The Static” is expected to post a weekly consumption total in the ~43-47,000 range.
Given that numerous albums are expected to perform similarly, it is hard to know exactly where Villa’s EP will land on the Billboard 200 album consumption chart. It at least has a chance, however, of a Top 5 position. A Top 10 slot seems very likely.
Projected for upwards of 130,000 units, “Fifty Shades Darker” will easily take #1 on the Billboard 200.