Katy Perry [CBS]
This past summer and fall, some criticized Spotify for not sufficiently supporting Katy Perry’s NBC Olympics anthem “Rise.”
The streaming service has certainly not skimped on support for Perry’s just-released song “Chained To The Rhythm (featuring Skip Marley),” and the impact shows.
According to Spotify, the lead single from Perry’s forthcoming album era generated 3,062,293 global first-day Spotify streams. The tally represents a first-day record for a song by a female artist.
“Chained To The Rhythm” was one of the service’s Top 10 overall songs Friday.
(With well over 7 million daily streams, Ed Sheeran’s “Shape Of You” was #1.)
Spotify is providing substantial support for the new Katy Perry single; a Bloomberg piece detailed the service’s involvement.