Little Mix in Touch [Columbia Records]
For weeks, many Little Mix fans have been urging Columbia to push current international single “Touch” — not predecessor “Shout Out To My Ex” — as the group’s official US radio single.
Monday, the label confirmed the switch. “Touch” has been serviced to US radio, and Columbia will immediately begin promoting that song as the group’s official single.
“Shout Out To My Ex” was this past week’s #45 song at US pop radio. With Columbia’s effort now moving toward “Touch,” it is hard to imagine it moving much higher.
The real question is where “Touch” will go from a chart standpoint (both at pop radio and the overall Hot 100). It has thus far gone as high as #4 on the official UK singles chart.
Little Mix is currently touring the US as part of Ariana Grande’s “Dangerous Woman” series.