Russ in Losin Control Video [Columbia]
Known for his do-it-yourself approach, Russ has won considerable respect and support from the music community.
One of those supporters is iHeartRadio, which just confirmed Russ as its new “On The Verge” artist.
In addition to branding support, the “On The Verge” program provides artists with guaranteed airplay from the iHeartMedia stations within a designated radio format. In this case, Russ will receive rhythmic radio support for his single “Losin Control.”
“Losin Control” is already up to #51 at rhythmic radio, and it should move markedly higher in the coming weeks.
It is the follow-up to Russ’ “What They Want,” which went Top 10 at the rhythmic format.