Camila MGK [NBC]
Machine Gun Kelly x Camila Cabello’s “Bad Things” will soon reach #1 on the Mediabase pop radio airplay chart.
Based on the latest Mediabase/Critical Mass Media callout report, listeners will not have a problem with that news.
“Bad Things” is one of the best-scoring songs in the report, which is based on a survey of the pop radio audience.
The MGK-Camila Cabello collaboration boasts a positive reaction from 71.4%, a negative reaction from 16.1% and thus a net positive reaction of 55.2% (rounded).
Its net positive score is the highest among the 24 pop radio singles featured in this week’s report, while the negative score is the lowest. The positive score is the second-best of the group; only The Chainsmokers’ smash “Closer (featuring Halsey)” boasts a better mark (72.9%).
“Bad Things” additionally possesses the second-best “favorite” score (22.8%). “Closer” (28.2%) leads that column.
“Bad Things” is currently #3 on the building pop airplay chart. If it maintains its current pace, it could reach #1 in time for next week’s chart.