Marian Hill x Lauren Jauregui [via Twitter]
Update: As detailed below, Marian Hill & Lauren Jauregui’s “Back To Me” is receiving early pop radio airplay on Charlotte’s Kiss 95.1.
It has also received some early spins at alternative, which has been Marian Hill’s “core format.” Go 96.3, an alt station out of the Twin Cities in Minnesota, has played the song four times over the past seven days.
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Republic has not yet begun a formal radio push for Marian Hill & Lauren Jauregui’s “Back To Me,” but one pop station is showing early support.
According to Mediabase, Charlotte’s Kiss 95.1 has played the song seven times over the past seven days. The spins came during the “overnight” daypart (often used for testing new songs) and generated 6,000 audience impressions.
Should it prove successful at pop radio, “Back To Me” would be Marian Hill’s first song to chart at the format.
“Back To Me” meanwhile marks Lauren Jauregui’s first release outside Fifth Harmony. In a recent statement, Jauregui and her Fifth Harmony groupmates Ally Brooke, Dinah Jane and Normani Kordei confirmed that they will pursue solo endeavors while remaining with the group.
Camila Cabello, on the other hand, has parted ways with Fifth Harmony. She is currently charting with her Machine Gun Kelly collaboration “Bad Things.”