Adele [NBC]
Adele’s “Water Under The Bridge” is impacting pop radio this week, and one of the format’s largest and most influential stations has confirmed its support.
Reporting to the November 15 add board, Los Angeles’ 102.7 KIIS FM notes that it has picked up “Water Under The Bridge.”
“WUTB” is the fourth single from Adele’s “25.” Two of the previous three — “Hello” and “Send My Love (To Your New Lover)” — reached #1 at pop radio.