Carrie Underwood [ABC/Image Group LA]
According to fast national data posted by Programming Insider, the primetime (8-11PM) portion of Wednesday’s 50th Annual CMA Awards ceremony averaged a 2.9 adults 18-49 rating and 12.57 million total viewers.
The numbers are down from last year (3.8, 13.62 million), but the decline is understandable given the monstrous opposition from game seven of the World Series.
A half-hour breakdown reveals that the broadcast peaked during the 9-9:30PM portion. That half-hour drew a 3.1 adults 18-49 rating and 13.39 million total viewers.
The 9-9:30PM window included the latter part of the Garth Brooks-Trisha Yearwood duet, Carrie Underwood’s performance, Eric Church’s win for Album of the Year, and Miranda Lambert’s performance.
The 9:30-10PM segment was the #2 half-hour in both adults 18-49 and total viewers (3.0, 13.17 million). It featured Tim McGraw’s performance, the Alan Jackson-George Strait duet, Brothers Osborne’s win for Vocal Duo of the Year, Keith Urban’s performance, and Little Big Town’s win for Vocal Group of the Year.