A major market hot adult contemporary station has begun to spin Adele’s “Water Under The Bridge.”
According to Mediabase, Houston’s Mix 96.5 played “Water Under The Bridge” 12 times during the period between October 17 and 23. The station also officially “added” the song in conjunction with this week’s Hot AC add board.
While Columbia has not yet announced formal promotional plans, “Water Under The Bridge” is widely expected to serve as the next single from Adele’s “25.”
It would be the follow-up to “Send My Love (To Your New Lover),” which reached #1 at both Hot AC and pop radio.