You can knock it down, but you cannot keep it down.
Friday afternoon, Bruno Mars’ new “24K Magic” leapfrogged the Chainsmokers’ “Closer (featuring Halsey)” for #1 on the US iTunes single sales chart.
Saturday evening, “Closer” recaptured its throne.
A similar phenomenon played out with songs like Artists Of Then, Now & Forever’s “Forever Country,” Lady Gaga’s “Perfect Illusion,” and Niall Horan’s “This Town.” These high-profile tracks were able to dethrone “Closer,” but they could not prevent the smash from quickly returning to #1.
“Closer” premiered on July 29, and it has spent the majority of its run at #1.
“24K Magic” is #2 on iTunes as of 6:30PM ET, while The Weeknd’s “Starboy (featuring Daft Punk)” is #3. twenty one pilots’ “Heathens” (#4) and Brad Paisley’s “Today” (#5) complete the Top 5.