Capitol Records is predictably wasting no time promoting Niall Horan’s “This Town” to mainstream radio.
The single, which arrived on digital services Thursday, has already been serviced to US pop radio. It is going for immediate adds, the first of which will be reported on the October 4 add board.
“This Town” is the One Direction member’s debut solo single.
Horan is the second One Direction original to promote a solo single to radio. Earlier this year, ZAYN — who left the group prior to its most recent album cycle — topped the Hot 100 and US pop radio chart with “PILLOWTALK.”