Britney Spears [Randee St. Nicolas | RCA Press Photo]
Britney Spears’ “Glory” is poised to endure a significant – yet fully expected – second week drop in album sales.
According to Hits Daily Double, the album is poised to sell only 10-12,000 pure US copies this week. A figure in that range would mark a decline of about 87% from its opening week figure.
“Glory” will also endure a huge drop in consumption. Hits has projects it will generate 20-23,000 in combined units from sales, TEA (track sales/10) and SEA (track streams/1500), representing a week two decline of roughly 80%.
Granted, “Glory” is not the only one of last week’s high-profile releases poised to suffer big week two declines. Hits projects Barbra Streisand’s “Encore: Movie Partners Sing Broadway” will fall by about 82% in consumption (to 26-29K units) and sales (to 25-28K sales).
Florida Georgia Line’s “Dig Your Roots” will demonstrate the best retention of last week’s key new releases (-71% to 40-44K units, -76% to 29-32K sales), but it is still headed for sharp declines.