Dua Lipa [Andrew Lipovsky/NBC]
On the heels of her recent “Tonight Show Starring Jimmy Fallon” performance, WB Records made Dua Lipa’s “Hotter Than Hell” available to US pop radio.
WB did not, however, move forward with a full-fledged push for the song, and it was quickly removed from the Mediabase/AllAccess “Cool New Music” database.
Fans should not, however, rule out the possibility of soon hearing Dua Lipa on American airwaves.
The artist’s new single “Blow Your Mind (Mwah)” was recently made available to US radio professionals and appears on the aforementioned “Cool New Music” platform. While the move is not tantamount to confirmation of a pop radio push (as we just saw with “Hotter Than Hell”), it suggests that WB Records is considering a formal campaign.
“Blow Your Mind” is also new to global markets, which gives it an advantage over a song like “Hotter Than Hell” that was dated by the time it moved onto the US radio radar.