Snakehips [RCA Press Photo]
RCA has yet to confirm a formal US radio push — let alone a specific impact date — for Snakehips’ “Cruel (featuring ZAYN).”
A Miami pop station has nonetheless begun to offer substantial airplay. Sirius Hits 1 has also gotten in on the action.
Mediabase reports that Miami’s Y100 played the song 23 times during the August 14-20 tracking period. All of the airplay is new.
“Cruel” meanwhile received 3 weekly spins on the aforementioned Sirius Hits 1.
Snakehips was last represented at US radio by “All My Friends (featuring Tinashe & Chance The Rapper).” ZAYN’s most recent pop single was “Like I Would.”