James Bay’s “Hold Back The River,” which is being relaunched at hot adult contemporary radio, returns to the format’s Top 50 this week.
Played 209 times during the July 3-9 tracking week (+78), “River” ranks as the Mediabase Hot AC panel’s #46 song. It was #55 last week.
“Hold Back The River” peaked inside the Top 15 during its original run last year. Now that Bay’s profile has risen thanks to his Grammy Awards exposure and the success of “Let It Go,” Republic is hoping it can go even higher this time.
Daya’s “Sit Still, Looks Pretty” also re-enters the Top 50 this week. Up five places, “Sit Still” takes #48 on the strength of its 203 weekly spins (+48).
— This week’s Top 50 does not simply welcome returns. It also welcomes a new arrival in the form of Rihanna’s “Sledgehammer.” Spun 178 times, “Sledgehammer” ranks as the Hot AC format’s #50 song this week. It was #58 last week.