Nathan Sykes & G-Eazy’s “Give It Up” Impacts Pop Radio On July 19

Last week, Def Jam added Nathan Sykes’ “Give It Up (featuring G-Eazy)” to its pop radio roster.

Monday, the label confirmed an impact date for the song.

Sykes’ single, which will serve as a follow-up to his Global Entertainment-promoted “Over And Over Again,” will officially go for US pop radio adds on July 19.

First released on April 27, the video for “Give It Up” has thus far amassed 2.1 million views.