Nathan Sykes [ABC]
Nathan Sykes’ “Give It Up (featuring G-Eazy)” may soon receive a campaign at US pop radio.
Def Jam’s promotions team currently lists the song on its pop radio roster. Inclusion on the roster is not tantamount to confirmation of an impact date or formal promotional plan, but it suggests that the label is developing a potential strategy for the single.
Formerly of The Wanted, Sykes last charted at pop radio with “Over And Over Again (featuring Ariana Grande).” The song, which was promoted in the US by Global Entertainment, peaked at #27 on the Mediabase pop airplay chart.