Categories: TV News

Columbia Eyes US Radio Airplay For Fleur East’s “Sax”

Fleur East performed on Tuesday’s “Dancing With The Stars” finale. She is performing on Wednesday’s “The Late Late Show With James Corden” and next Thursday’s TODAY Show.

The string of US television appearances is not random; it is the beginning of an effort to break the English artist in America.

Columbia is hoping mainstream radio will assist in that effort. Its radio team sent out a promotional e-mail for the song Wednesday afternoon, indicative of its hope for airplay.

“Sax,” which appears on her album “Love, Sax and Flashbacks,” hit #3 in the UK. It also charted in numerous other international markets.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

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