“Send My Love (To Your New Lover)” is the third official single from Adele’s “25.” And unlike previous single “When We Were Young,” it received an official music video.
Said video premiered during Sunday night’s Billboard Music Awards ceremony, just as Taylor Swift’s “Bad Blood” video did at last year’s BBMAs.
The video enters the market as “Send My Love” continues climbing at hot adult contemporary and pop radio. It enters the Top 20 at the former format this week and the Top 40 at the latter.
The official video is embedded below: