ZAYN [Nabil | RCA Press Photo]
After sending ZAYN’s debut single “PILLOWTALK” to all relevant radio formats, it appears RCA will be taking a split approach for his follow-up.
The label’s promotional team confirmed that “Wrong (featuring Kehlani)” will go for rhythmic radio adds on June 7.
News that “Wrong” is heading to rhythmic radio comes on the heels of confirmation that “Like I Would” would be impacting at the pop format. “Like I Would,” which is already one of the pop format’s Top 60 songs, officially goes for adds on May 24.
ZAYN’s “PILLOWTALK” hit #1 at pop radio. It recently cracked the Top 10 — and is still rising — at rhythmic.