Drake’s “Views” generated a mammoth level of consumption in its first three days of release, comfortably topping 700K in US album sales and 100 million in US streams.
According to April 29-May 1 data reported by BuzzAngle Music, “Views” sold approximately 728.5K albums and 126.2K tracks, while driving 122.1 million US streams. The data will likely differ — but only slightly — from that being collected by Billboard.
The latter, which bests the ~115 million opening week figure generated by Beyonce’s “Lemonade” last week, represents an opening week record (at least among albums with reported data since Billboard began including track sales and streaming in its Billboard 200 methodology).
And four days remain in the tracking week.
Particularly impressive about the “Views” streaming figure? It is being generated almost entirely through Apple Music, which currently has streaming exclusivity to most songs on the album (The pure album sales are exclusively through Apple Music).
Granted, “Lemonade” generated its nine-figure streaming total exclusively through TIDAL.
— Given its current pace, “Views” is likely headed for a pure sales debut in the 850-900,000 range and a total consumption figure (album sales + track sales/10 + track streams/1500) of over 1 million.