Categories: TV News

NBC’s “Saturday Night Live” Reducing Commercials By 30%

Beginning this fall, NBC’s iconic “Saturday Night Live” will substantially reduce the number of national commercials it airs during the live weekend broadcasts.

A network press release confirms that the show will reduce “two commercial pods,” thus decreasing the national commercial load by 30%.

“As the decades have gone by, commercial time has grown,” said Lorne Michaels, creator and executive producer. “Saturday Night Live. This will give time back to the show and make it easier to watch the show live.”

In conjunction with the change, there will be “an addition of original sponsored content from advertisers that partner with the show.”

“Since 1975, ‘SNL’ has shaped and driven conversation. We are excited to try something new and unique that will shape and drive advertiser content too,” said Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal. “By partnering together, advertisers can capture an audience that only ‘SNL’ can deliver.”

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

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Brian Cantor