Update: Rihanna indeed released the video for “Needed Me” Wednesday at noon. The eagerly anticipated clip is embedded above.
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Rihanna released the music video for her pop-leaning single “Kiss It Better” at 12PM ET on March 31.
At 12PM ET on April 20, she will release the video for urban and rhythmic single “Needed Me.”
Rihanna confirmed the news alongside a Twitter message wishing a “Happy 4/20” to her followers.
“Needed Me” was resonating with fans even prior to its official radio push; it generated enough streaming and sales activity to develop a steady Billboard Hot 100 presence following the release of “ANTI.”
The initial radio exposure has generated considerably more excitement around the song; it accordingly soared into the Top 40 on this week’s Hot 100. The release of the video should only amplify that excitement — and ihelp increase that chart position.