Gwen Stefani’s “This Is What The Truth Feels Like” Sales Projection Upgraded Again

The sales projection for Gwen Stefani’s “This Is What The Truth Feels Like” has again received an upward adjustment.

When the week began, Stefani’s new first solo album in nearly ten years was expected to sell 68-73,000 US copies in its first week. That range was upgraded to 70-75,000 Monday.

Tuesday, Hits Daily Double issued another upgrade, this time noting its expectation of a 73-78,000 US sales week.

The album will easily rank as the week’s best-selling album, thus becoming Stefani’s first solo album to win a weekly sales race.

It is also on track to comfortably lead the Billboard 200, which accounts for total consumption activity (pure sales + track sales/10 + track streams/1500).

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

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