The sales projection for Gwen Stefani’s “This Is What The Truth Feels Like” has again received an upward adjustment.
When the week began, Stefani’s new first solo album in nearly ten years was expected to sell 68-73,000 US copies in its first week. That range was upgraded to 70-75,000 Monday.
Tuesday, Hits Daily Double issued another upgrade, this time noting its expectation of a 73-78,000 US sales week.
The album will easily rank as the week’s best-selling album, thus becoming Stefani’s first solo album to win a weekly sales race.
It is also on track to comfortably lead the Billboard 200, which accounts for total consumption activity (pure sales + track sales/10 + track streams/1500).